Email marketing often takes a back seat to the ever-present social media marketing, but itโs still a major player in the mix. I am a big fan of email marketing, and by the end of this post, I hope you will be too!
Email marketing often takes a back seat to the ever-present social media marketing, but itโs still a major player in the mix. I am a big fan of email marketing, and by the end of this post, I hope you will be too!
In the beginning, there was copywriting. Print marketing was big business in Don Draperโs day, but then Google came along. Now marketers have to write for two audiences simultaneously - the reader and the search engine.
โThe challenges ahead require us to do a great deal more than just putting a Fairtrade logo on products.โ โ Marketing Week